ORCID API Integration
UX/UI Design · API 2026

ORCID API Integration

Automating researcher publication sync on an institutional website

Year 2026
Roles Product Owner · UX Designer · UI Designer
Stack TYPO3 · ORCID API · SCSS · Figma
Challenge

Automate the synchronization of researcher publications between ORCID and the institutional TYPO3 website, eliminating manual updates while enriching researcher profiles with Open Science metadata.

Results

Full automation of publication sync. Researchers manage their profile from a single source of truth. Open Science badges deployed across all researcher profile pages.

Publications' index page screenshot A new publications’ index to showcase scientific excellence of the institution

The Problem

✍️ 100% manual data entry

Researchers had to enter their publications manually on the university website, a tedious process prone to errors and omissions.

📉 Incomplete and outdated profiles

Without automation, researcher pages didn’t accurately reflect their work. The university’s research visibility suffered as a result.

🔗 No connection to academic standards

ORCID is the global reference identifier for researchers. The university website had no integration with it whatsoever.

🔍 No aggregated view

No page existed to browse the full scientific output of UniDistance Suisse in one place.

Research & discovery

A 6-month MVP to learn before building. Rather than starting from assumptions, a fully manual first version was deployed and left running for 6 months. This allowed us to observe real behaviours, collect organic feedback, and understand what researchers actually needed.

💡 Researchers wanted to display precise metadata: peer-reviewed, preregistered, open data, open materials.

💡 Entering the same data twice (ORCID + university website) was seen as an unacceptable waste of time.

💡 The manual editing interface revealed significant friction around bibliographic data management.

💡 User tests conducted with researchers on the sync interface before UI design work to catch frictions and observe user’s behavior.

Publications' edition component anatomy Anatomy of the publication’s edit component

My roles

UX/UI Designer

Sync flow design • Publication editing interface • User testing • Publication page and components design

Product Designer

Data base design • Business logic & sync rules • Enriched fields definition (open data, etc.)

Product Manager

Requirements gathering & prioritisation • Roadmap set up • Functional specs generation • Backlog management

Main learning

Automation is only as good as the data it relies on. A significant part of the project was defining the optimal user flow across platforms and minimizing maintenance overhead. Since researchers need to keep their ORCID profile up to date, the technical solution had to reduce friction enough to drive adoption.

University UI Redesign
UI Design · Front-end 2025

University UI Redesign

UI express redesign for an online university institute

Year 2025
Roles UI Designer · Product Owner · Front-end Developer
Stack TYPO3 · Bootstrap · SCSS · Figma
Challenge

Redesign the UI in two weeks within a squad of 4 developers, CSS only — no layout or interaction modifications.

Results

Bounce rate reduced by 5% immediately after go-live. Engagement up 20% year-on-year.

Context

The brand image was evolving and the website no longer matched the new graphic design. The UI needed to be aligned with the graphic charter while improving accessibility. The whole project had to be done in two weeks, design and development included. I decided then to go with a constraint of SCSS-only changes to limit risk. Before after UniDistance Website UniDistance Suisse: Two weeks UI Redesign

Methodology

  • Atomic Design approach to meet extreme deadlines.

  • Scope limited to SCSS to maximize value and reduce risk.

  • No layout or interaction modifications.

Process

Conducted a full audit of SCSS class architecture, cross-referencing UI components to surface patterns and inconsistencies. Refactored the codebase accordingly, then formalized the design language into a Figma component library aligned with existing SCSS nomenclature to reduce friction in developer hand-off. Deliverable spanned the full atomic design spectrum, from foundational atoms through assembled molecules. Workflow UniDistance Website UniDistance Suisse: Work flow

Results

The site places greater emphasis on content, while also highlighting the need to improve it. Retention has increased, as has the number of pages viewed, indicating that users find it easier to read and search for information. Mockup UniDistance Website UniDistance Suisse: New UI

Main learning

Working on technical debt, refactoring and improving code scalability is never a waste of time. Advocating invisible work is just as important as showcasing visible successes.

App for parents
UX Design · Full-stack dev 2024

App for parents

Organization app for co-parents

Year 2024
Roles UX Designer · Product Owner · Full-stack Developer
Stack Ruby on Rails · Bootstrap · Figma
Challenge

Build a full app in two weeks with a squad of 4 junior developers, despite losing one third of the team at kickoff.

Results

80% of testers expressed interest in downloading as a native app. 55% said they were ready to pay for the service.

Context

Parents who share responsibility for children — whether in a couple or separated — face doubled mental load and relationship tensions caused by disorganized task sharing.

Solution

An interface to centralize and better distribute tasks, with humor and fun. “The Favorite” offers a humorous take on the burden of parenthood — parents work as a real team while competing against each other.

Methodology

Design Thinking for product ideation. Scrum for development. Atomic Design to align front-end architecture and UI design.

Process

Epic/User Stories drove back-end developments. Atomic Design allowed alignment of front-end architecture and UI design. Prioritization based on user tests conducted on a functional prototype. Figma prototype The Favorite app The Favorite app: Figma Prototype

Main learning

Taking a little time to reduce uncertainty in specs means saving a lot of time in development.

Resorts Booking Funnel
UX Research · UX/UI Design 2022

Resorts Booking Funnel

UX optimization of a mountain resort's booking funnel

Year 2022
Roles UX Designer · UX Researcher · UI Designer
Stack TYPO3 · Protel
Challenge

Increase direct bookings on the resort's website by taking market share from booking platforms that charge a commission on each conversion.

Results

Redesigned booking funnel replacing existing pop-out with four distinct pages, enabling journey analytics and identification of conversion blockers.

Context

Direct booking on the establishment’s website competed with online booking platforms charging commission on each stay. The goal was to optimize the UX on swisspeakresorts.com for prospecting and booking, with minimal development effort.

Methodology

Jesse James Garrett’s 5-plane structure: Strategy → Scope → Structure → Skeleton → Surface.

Process

Strategy — Benchmarked 3 competitors (Club Med, Center Parcs, Sonnwies Resort). Conducted UX research including 3-second tests, one-to-one interviews, card sorting, and booking funnel user testing. User Journey Swisspeak Resorts Swisspeak Resorts: User Journey

Scope — Prioritized problems by user impact, business priority, and technical effort.

Structure — Defined SEO strategy and information architecture. Card sorting workshop informed the site map (max 5 menu items, max 4 depth levels). Sitemap Swisspeak Resorts Swisspeak Resorts: Site Map

Skeleton — Designed wireframes per page type. Resolved key pain points: preselected apartments by bedroom count, linked directly to booking platform at step 3, integrated destination map. Prototype Swisspeak Resorts Swisspeak Resorts: Prototype

Surface — 3-second test revealed the navy blue gave an institutional/technological feeling. Recommended switching to Swisspeak’s green for nav and footer.

Main learning

Design must be contextualized. The right solution brings the most value to users and increases business performance, for the least tech effort.

Insurance Contact Page
UX Research · UX Design · SEO 2021

Insurance Contact Page

UX optimization of a contact page and online services user flow

Year 2021
Roles UX Designer · UX Writer · Content Designer
Stack Magnolia CMS
Challenge

TBC

Results

TBC

UNDER CONSTRUCTION

Groupe Mutuel's contact page Anatomy of the new contact page

About
About

Tanya Lathion

I'm a Product Designer and Product Manager passionate about creating exceptional product experiences that align with business objectives and are truly deliverable. My problem-solving mindset and skills in both design and development allow me to craft user-centric solutions that blend aesthetics and functionality. My goal is to create maximum value with minimum cost.

Work experience

2024 — Now
Web Product Manager
UniDistance Suisse · Brig, VS
2018 — 2023
Digital Project Manager & Content Designer
Groupe Mutuel · Martigny, VS
2017 — 2018
Communication Specialist
Syngenta · Monthey, VS
2014 — 2016
UX Content Designer & Writer
Freelance · Remote
2010 — 2013
Advertising Copywriter
Advertising Agency · Geneva, GE

Education

2023
Fullstack Web Developer
Le Wagon · Best Product Design
2022
Master's in Digital Marketing & Communication
CREA · Honours
2022
UX Designer
SAWI · Prom Master + Honours
2011
Bachelor's in Art Direction
CREA

Certifications

2025
Meta iOS UI Development
Coursera
2025
Google UX Design Professional Certificate
Coursera
Google certif badge

Courses

2025
Design Systems with Figma
designsystem.school
2023
CX & Service Blueprint
Groupe Mutuel
2022
Professionnal Scrum Product Owner
Collective Genius

I am currently pursuing a bachelor's degree in psychology at UniDistance Suisse 🧠

Contact
Contact

How about a coffee?

I always enjoy talking with my peers and exchanging ideas about products.

Contact me →
Oldies
Oldies

Before UX, there was advertising.

I spent several years as an Art Director and Copywriter at McCann Erickson, Saatchi & Saatchi, M&C Saatchi, and Gaultier Colette; crafting campaigns across print, digital, and brand identity. These are some traces of that life.

Emirates 2011
Saatchi & Saatchi — Tram Emirates
Saatchi & Saatchi — Tram Emirates
Saatchi & Saatchi — Flyer Emirates
Saatchi & Saatchi — Flyer Emirates
Vins du Valais 2012
M&C Saatchi — Vins du Valais
M&C Saatchi — Vins du Valais
M&C Saatchi — Vins du Valais
Aubert 2012
Gaultier Colette — Aubert Campaign
Gaultier Colette — Aubert Campaign
Raiffeisen (Pitch) 2012
M&C Saatchi — Pitch Raiffeisen
M&C Saatchi — Pitch Raiffeisen
M&C Saatchi — Pitch Raiffeisen
M&C Saatchi — Pitch Raiffeisen
M&C Saatchi — Pitch Raiffeisen
Devred, Tangara & GSHC 2013
Gaultier Colette — Tangara
McCann Erikson — Pitch GSHC
Gaultier Colette — Devred
Gaultier Colette — Devred
Etat de Genève 2013
Gaultier Colette — Etat de Genève
Gaultier Colette — Etat de Genève
Gaultier Colette — Etat de Genève